Gone are those easy-peasy days, when the surge of a plumbing business relied on word-of-mouth marketing of those who have availed their specialist services. Now-a-days, street corner hoardings and pamphlets carry no weight as they are stale strategies of brand promotion.
The world of Internet has grown into the new battle arena for service and product based companies to compete in order to sustain and thrive amidst all odds-global recession and inflation. This is simpler to say than done, you need to put in a lot of efforts, and patience is substantial in your road to glory.
However, just like highway has a shortcut associated with it, the brand promotion has 3 untold killer secrets, which we will disclose beneath:
- Social Media- An Ocean of Opportunities
The Facebook, Twitter, Instagram, Snapchat, or the Pinterest, they are no longer platforms to socialize with the world, but a sea of endless possibilities for both small and big companies to improve their sales, and ensure business expansion. Facebook, as per the last report has 50 million business pages, and what’s stimulating, 49% of active users like a company page to support and promote it. To boil down, overlooking these business channels are a no-brainer, instead, devote your time and money to leverage the most of them.
- A Business Blog- A Long-Term Investment
Yes, it’s fair to say in this fast-paced world, there is room for long-term investments, but maintaining a business blog can incite several perks, which include improving your SEO score to ensure your brand have improved visibility on search engine result pages of popular search engines like the Google, the Bing. At its core, blog promotion is a sure-fire way to have your identifiable voice on the internet.
It is of paramount importance your posts should be useful to people in their every life, such as ‘5 things to do during a plumbing emergency.’ They should be easy to read and relate. Lastly, the web design for a plumbing company blog is also a facet worth heeding, so take help of a pro to get all the bases covered.
- Provide Excellent Customer Support- the Road to Survival
Top consumer business across the planet has the best panel of customer support on board to help their clients 24*7. You might say what a customer support has to do with brand promotion? But, the only key to stick around in the plumber industry for long is the percentile of your returning clients. As a matter of universal truth, a satisfied customer will become a min-marketer for your company, spreading the positive word about the good experience he or she had with your company. So by being relevant and responsive to your customer inquiries and complaints, you are strengthening your reputation, establish a brand for your company.
Give your clients a straightforward means to share their experience with you via online or through telephonic conversation.
To Boil Down-
If you are a small local business, then formulating and strategizing your brand promotion will account for improved customer reorganization and increased revenue.