A section of global food industry experts suggest menu is the most potent internal marketing tool indispensable for all kinds of food-based outlets. Be it the cafeterias, bistros, or the pubs, the food card is the only source of printing advertisement every diner or a takeaway flock bound to go through at your place. It’s like your sales guy, who will leverage your customers to order more, and ultimately do its best to expand their spending budget. At its core, the menu will determine how your restaurant revenue for this year be. Therefore, you require investing time and money to ensure your diner find the food catalogue simple yet charismatic to bolster sales.
Roll down, as here I have wrapped up five rules of thumb to follow when designing a bistro meal card:
Proper Division Is a Must
If you run a multi-cuisine restaurant, then it is of utter significance that the menu should have proper divisions for each one. This will allow your customers to order easily. For instance, a group of flocks in their mid-20s have stormed into your dinner to have some cheese, crispy stuff straight from the pizza ovens, but the items in your menu are not segregated properly the pizza s residing next to sushi. So, they might perceive that your restaurant doesn’t offer pizzas on course. Ultimately, you will probably lose a customer or leave someone unsatisfied.
Make Their Hunger Pangs Go Wild
A recent survey suggests a meal pricing card with alluring photos of scrumptious dishes has better conversations compared to one listing down all the items against their pricing. The photos imprinted on the menu promote the customers to order more since it leads to secretion of hunger hormones in the human body. But, remember, unreal and shoddy images can also be a reason in your dipping sales. So, it is best to call in professional for designing your bistro menu.
Lower the Size of Currency Sign
Never make your diners emphasis more on the native currency symbol, don’t aware them on how much they are spending, this is what many worldwide studies and survey suggest. Instead on massive dollar or pound sign, you can go for trendy illustrations, like the ones used by global restaurant cushions. Instead be exclusive by having imprinted the scenery of a restaurant with commercial coffee machines, cake display Sydney in the background theme of the menu.
Draw the Boxes
If the number of dishes on your course is vast, then inserting them in boxes is a worthy great, as it will grab your guests’ attention towards their favourite meal. Within the boxes, you can promote certain low or special treat or an exclusive festive discount.
Though there is no rule of thumb to pick a colour pattern for the menu, it is best to either go for light colours or dark ones, but not in between. Since every colour has a unique psychological effect on the reader, you can talk to a design professional for recommendations.
The above five rules of thumb will help you to design a masterpiece menu for your restaurant.